Posts Tagged 'File your co-op claims'

The Secret Pricing Formula

So we wanted to set our pricing so that it:


  • Wouldn’t be sensitive to the price of the claim
  • Wouldn’t be sensitive to the size of the market
  • Was based on the minimum calculations possible
  • Wouldn’t be based on collections
  • Would be fair to our retail customers and
  • Would be fair to us.


Since co-op claims are a matter of paper handling, the more paper we handled the more we charge – the way we know how much paper we handled is how much the postage costs. If we get a 16-page flyer and bunch of tearsheets and some radio ads, the postage is going to be X. If we just handle a couple of tearsheets, all going to the same manufacturer, the postage is Y.


So what we do is we put all your claims together, put them in envelopes, put stamps on them and get a total postage cost.


Then – drum roll – we send a bill for 7 times that amount.


The price is based on our cost for the postage to mail everything out. Doesn’t matter what market you’re in, doesn’t matter what the claim is worth.


That includes the postage, all your reports, all the claims; the complete deal for the month.


So a store in Albany with a television ad is paying the same as a guy in Amarillo with a radio schedule.


So if you have a big month for claims, we aren’t stuck behind some flat fee and if we have a small month, you aren’t.


Brilliant. And it works



File Claims for Everything!

File claims for everything. We joke about filing claims for geraniums and crushed gravel; but we really have done it. You never know who is going to send you a check, whether they have an actual written plan or not, whether they’re in a co-op directory or not. (We got one of our stores $25 from a manufacturer that probably had never even had a claim filed with them before.) Even if there is no plan or reimbursement, it could well move you to the front of the line for scarce product or some other favorable treatment. And $25 may not sound like a lot but if you put it in the context of, say, a couple of quarts of Ben and Jerry’s and a 6-pack of Sam Adams it starts to make sense. And if you hit a couple of those a month it adds up over the course of a year.

It’s your money. Don’t just leave it there!

For the record, Co-op Cash Back Systems prepares and files claims for you. Call 508 643 1000 to see how to get set up.

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